I can support your business as much or as little as you need and as your budget supports. Whether you just need help with your day-to-day marketing tasks or you want to build a comprehensive marketing plan, we can work together to help you become more successful.
My areas of expertise include the following:
If you are operating your business without a website, have a very outdated layout, or are not optimized for mobile views, you are missing out on customers.
I will develop a website for you that will showcase your business so you are presenting up-to-date information – in the best format – to your customers.
Do you need a press release, article, or digital content created but don’t have the staff or time to keep a consistent cadence of content creation? Let me do the writing for you.
I can write engaging content for your audience as a one-time project or on an ongoing basis.
Marketing Strategy and Plan Development
Behind every successful business is an intelligently designed marketing plan with a cohesive marketing strategy. If you are not communicating the right message to your audience through the right media, then you could be wasting precious time and marketing dollars.
I will evaluate your business and its environment, your strengths and weaknesses, and the effectiveness of your current marketing efforts to help you execute the ideal marketing plan to successfully reach your target audience.
How well do you know your competition? Can you truthfully say you understand your competitive advantages and areas where you might be lacking?
How do your customers view you in comparison to your competition?
I will conduct a thorough competitive analysis to answer these questions and help you stay one step ahead of the competitive threats in your marketplace.
Digital (Social Media and E-mail) Marketing
Do you know where your customers are spending their time? Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, SnapChat, or somewhere else? Perhaps they aren’t very active on Social Media but they check their e-mail frequently.
Not all Social Media platforms attract the same audience, and what may work for one business may not be the ideal fit for another. A digital marketing strategy that includes Social Media and E-Mail Marketing will ensure you reach your target audience where they are most likely to be receptive to your message.
I can coach you through using E-mail Marketing tools and each Social Media platform, recommend where you should be active, and help you develop your digital media strategy.
Would you like your customers to automatically receive a “Thank You” email every time they purchase from you? Do you want to manage all of your Social Media accounts in one place and schedule messages to post at certain times?
Marketing automation does just that. It allows you to spend time setting parameters and scheduling events, and then sitting back and letting them happen.
I can show you how to automate many of your marketing practices to improve consistency and save you time while reaching your customers.
Customer Satisfaction and Loyalty Measurement
How happy are your customers with your products and services? How would they respond if a stranger asked them what they really thought of your business?
If your customers really are happy, what could happen that would lead them to your competition?
There is a difference between a satisfied customer and a loyal customer. I can help you determine how satisfied and loyal your customers really are and help you understand what will motivate your customers to stay with you for the long haul.
Website and Online Presence Evaluation
Can your current and potential customers find you when they search for your services online? When they Google your business, what do the search results say about your reputation and your reliability?
Once a customer is on your website, can they easily find the information they need to make a purchasing decision, or do they become frustrated and leave?
I can evaluate your online presence to help you get found by your target demographic and make sure they can easily access the information they need to complete your target conversion action.